Using length of the shark from the movie “JAWS” as the base unit, everything in the universe can be measured in terms of JAWS. The JAWS system was first proposed by Writer/Director/Podcaster Kevin Smith of Smodcast.com as a superior method of visualizing distances:
From Smodcast #206 (1:04:00)
‘A newlywed bride who saw her husband killed by a shark in the Seychelles yesterday described the moment.. he had been snorkeling around 20 meters out to sea…’ How many JAWS away is this Scott? … If it’s 60 feet you’re saying, and JAWS was 25. Ok, so 25 foot is 1 JAWS and another 25 is 50 feet and then another one would be 75; too far. So then it’s like [two] JAWS and a JAWS without a tail, away from the shore.
Earlier this month I set out to institutionalize the JAWS measurement system. From that concept emerged JAWSConverter.com
From the web site:
1 JAWS is roughly equivalent to 25 feet (7.5 meters). The JAWS system is best used for measuring the expanse between two travel-able points, such as the distance one must swim to reach the safety of shore while pursued by a man-eating shark.
I tweeted the link to @ThatKevinSmith, who responded:
Holy. Shit. This is so AWESOME!
Many thanks, sir!
Minutes later JAWS Converter exploded on twitter, receiving over 3,500 unique visitors and 8,000 measurement conversions in 2 days time. Not bad for a novelty web site. Some of the best tweets are posted to the right. The following week I updated JAWS Converter to include weight measurement, comparing pounds and kilograms to a 3 ton shark. Check out JAWS Converter and start measuring your world in terms of sharks!